New references
Create or adapt products by market, channel and objective.
Private label
Product development and private label
Creating food solutions adapted to each client.
We coordinate the process from the initial idea to a commercially, technically and logistically viable proposal.
Serprodi
From idea to product
We help food companies turn a commercial need into a real product solution.
We can work from an initial idea, existing reference, specific market need or opportunity identified by the client.
Serprodi
Services
We coordinate the key pieces needed to develop a solution with commercial potential.
Private label
Own-brand solutions without managing manufacturing directly.
Manufacturer sourcing
Manufacturers that fit by product, volume and format.
Format adaptation
Professional, industrial, retail or foodservice formats.
Packaging and presentation
Packaging, presentation and visual needs.
Project coordination
Samples, conditions, documentation and supply follow-up.
Proceso
How we develop a project
1
Understand the need
Product, market, format, target price and channel.
2
Find viable options
Manufacturers, recipes, formats and alternatives.
3
Validate conditions
Samples, volumes, prices, documentation and deadlines.
4
Coordinate development
Communication between client, manufacturer and partners.
5
Prepare launch
A coherent, competitive proposal ready to grow.
Serprodi
Private label for food companies
We work with specialised manufacturers that can adapt to different formats, recipes, packaging and volumes.
Private label can be an interesting solution for distributors, importers, chains, foodservice companies or businesses looking to differentiate with their own products.
Serprodi
Market adaptation
We assess target price, sales channel, shelf life, documentation, labelling language, consumption format and existing competition.
Our goal is for the product not only to be manufacturable, but also commercially viable.
Canal profesional
Who we work for
- Food distributors
- International importers
- Food chains
- Bakeries and pastry workshops
- Foodservice companies
- Food industry
- Specialised retail
- Brands expanding their range
Serprodi
Developments designed to sell
Product, price, format, channel and market must be aligned from the beginning.
Flexibility
Commercial vision
Suitable manufacturers
Follow-up
Contacto
Do you want to develop a product or launch your own brand?
Tell us what you need and we will study the best way to help.